CFO Insights - Finance, M&A & Capital Markets

Perspectives on capital allocation, M&A, fractional CFO strategy, and financial leadership for business owners and institutional investors.

Gregg Carlson is a CPA and CFA Institute member with 25+ years of CFO, Controller and financial analyst leadership across public companies, cannabis operators, gaming and hospitality businesses, and institutional investors. He has closed $700M+ in transactions. These articles apply that experience to the financial decisions founders, operators, and investors face.

To discuss a specific situation: gregg@gregg-carlson.com


Gregg Carlson Gregg Carlson

Amazon.com, Inc.: Q2 2026 Update - AWS Reaccelerates to 37% — Best Quarter in 18 Quarters

Key Takeaways

■  AWS revenue grew 37% year-over-year to $42.2B — the fastest pace in 18 quarters and well ahead of the ~31% Street consensus — with segment operating margin hitting a record 39.4%.

■  Consolidated operating income of $27.5B (+43% Y/Y) grew more than twice as fast as revenue, evidencing genuine operating leverage rather than a top-line-only beat.

■  Management raised FY2026 cash capex guidance to ~$220B from ~$200B on higher memory costs and AI demand, and the balance sheet has flipped from ~$58B of net cash to roughly $6B of net debt as the build-out increasingly draws on the debt markets.

■  Shares are already up 15.3% since the print, well beyond what our updated estimates justify; we raise our estimated fair value to $260 (from $230), which remains below the current quote.

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Gregg Carlson Gregg Carlson

Is the AI Capex Supercycle Earning Its Cost of Capital?

Amazon, Microsoft, and Alphabet took combined annual capital expenditures from roughly $120 billion to roughly $500 billion in four years. A ROIC/WACC/EVA read on AWS, Azure, and Google Cloud finds all three still clear their cost of capital — but the spread that made them extraordinary compounders has narrowed sharply at Microsoft and Alphabet, and all three now converge toward a similar, materially lower level of return on new capital.

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Gregg Carlson Gregg Carlson

AI Capex Supercycle: 10 Charts on Cloud Revenue, ROIC, and the Q2 2026 Earnings Reset

This chart file is a companion to "Is the AI Capex Supercycle Earning Its Cost of Capital? A ROIC/WACC/EVA Analysis of Amazon, Microsoft, and Alphabet" published at gregg-carlson.com. The companion report contains complete methodology, ROIC framework, segment-test limitations, scenario analysis, and full disclosures. All figures have been cross-verified against the three author financial models and named public sources cited per chart.

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Gregg Carlson Gregg Carlson

AI at Scale: Three Approaches to Capital Allocation — A Corporate Finance Case Study Using Amazon, Microsoft, and Google

Amazon, Microsoft, and Google are each spending $80B–$200B on AI infrastructure in FY 2026 — a combined commitment approaching $600 billion. But the strategies are fundamentally different: Amazon is building vertically (custom chips + cloud), Microsoft is monetizing through distribution (Azure + Copilot + OpenAI), and Google is leveraging its model advantage (Gemini + Search + Cloud). The capital allocation choices each company makes today will determine their competitive positions for the next decade.

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Gregg Carlson Gregg Carlson

Amazon (AMZN) Valuation After Q1 2026 Earnings: A Two-Stage DCF Analysis Across Seven Business Segments

Amazon’s Q1 2026 earnings beat across every major line: $181.5B revenue (+17% YoY), $23.9B operating income at a record 13.1% margin, AWS growing 28% to $37.6B (fastest pace in 15 quarters), and Advertising at $17.2B (+24% YoY) crossing $70B in TTM revenue.

Amazon is not one business — it is seven with radically different economics. AWS and Advertising, which represent approximately 31% of revenue, generate the overwhelming majority of economic value. Valuing Amazon without separating these segments produces a meaningless blended average.

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